Design concept: Flat Iron is a fictional business with AI-generated people and imagery. Demo by Xomer.
FLAT IRONDowntown Los Angeles · Smash Burgers (213) 555-0147
Concept imagery: a smashed beef patty with a golden lacy crust under glossy molten cheese, sizzling on a seasoned steel griddle, seen from above

Hand-pressed on a screaming-hot flat iron griddle.

Fresh beef, toasted brioche, and a crust you’ll dream about. Downtown LA’s best-kept secret.

See the menu

1,200+ five-star reviews

Fresh beef, toasted brioche.

Concept imagery: six balls of fresh ground beef in a steel tray, seen from above
Concept imagery
Concept imagery: split brioche buns toasting golden on the griddle, seen from above
Concept imagery

“Best smash burger in LA, not close.”

“The crust on these patties is unreal. Best smash burger in LA, not close.”

Demo review

“Waited 25 minutes. Would wait 50. The Bacon Melt is a religious experience.”

Demo review
Concept imagery, AI-generated people: two coworkers sharing a burger at the counter, one mid-first-bite
Concept imagery

These reviews were written by Xomer as demo copy. Flat Iron has no customers, because Flat Iron is not a real business.

Marco Reyes

Marco Reyes spent ten years working lines at three different restaurants across Los Angeles. When the pandemic closed every kitchen he’d ever cooked in, he spent six months in a borrowed parking lot perfecting the smash technique on a second-hand flat iron griddle.

Concept imagery: Marco Reyes, AI-generated, smiling at the griddle mid-shift
Concept imagery

Downtown Los Angeles

Hours

Monday – Thursday
11am – 3pm
Friday – Saturday
11am – 8pm
Sunday
Closed
Concept imagery, AI-generated people: a lunch line of office workers waiting at the counter window
Concept imagery

Serving Downtown LA. Call ahead and we’ll have the griddle running hot.

Call (213) 555-0147

$7 to $17. Hand-pressed either way.

Downtown Los Angeles · Mon–Sat